Rotary UN Day meets needs of market segments


Explorers are interested in the technological concepts that change the world as we know it. FILE PHOTO | NMG

November 10th 2018 is a big day for Africa because on that day Rotary International and the United Nations come together to advance initiatives around the continents biggest asset – it’s youth.

Traditionally the Rotary Day at the UN, as it has come to be known, is held in New York but last year and for the first time it was moved to Geneva. This year, again for the first time it is scheduled for Nairobi.

I’ll provide a description of the delegates from the basis of the Y&R Cross Cultural Consumer Categorization, also known as the 4Cs. The 4Cs states that there are seven types of people in the world namely Reformers, Succeeders, Mainstreamers, Aspirers, Explorers, Struggling Poor and Resigned Poor, which are mostly self-explanatory.

Out of these groups majority of the delegates will be Reformers and Succeeders for a number of reasons including the fact that both Rotary and the UN consist of people who believe that through their actions they can develop a better world (Reformers).

Both organisations are also made up of people who have climbed to the pinnacle of their careers through diligence, persistence and a genuine belief in their abilities (Succeeders).

A large number are jetting in from far and wide, from America to Zimbabwe and everything in between, and they’ll be looking for new ideas and activities that can transform our world; ideas that they can invest in or bank on to change the fortunes of the many.

Let’s not forget that we are dealing with issues that affect the youth, who form 75% of Africa’s population, and no effective discussion can be held without them in the room. So Aspirers and Explorers are among the 1,000 delegates.

Aspirers are interested in interacting with go-getters and hoping that some of that inspiration will rub off on them, while Explorers are interested in the technological concepts that change the world as we know it. The 4Cs helps us to understand the core motivations behind people so that we can address their hopes, dreams and fears through activities and communication assets. It therefore behooves the organizing team to demonstrate their understanding of the delegates through a salient and invigoration programme.

The theme ‘Youth And Innovation: Crafting Solutions For Emerging Challenges’ has the spark to fire up all of the 4 groups attending because, like the Apple iPhone, it has captured their collective set of aspirations. When it comes to innovation, Africa has benefited more than most, and we are leapfrogging entire sets of established systems because of our blank canvass approach.

Thus, the Reformer is interested in conversations and initiatives that incorporate development processes that are sustainable and which have the ability to positively affect the future of society.

The Succeeder is looking for opportunities to play a part in building the infrastructure that churns out a productive workforce and growing the market demand for products and services.

The Aspirer is primarily focused on their role in the interventions and how they can elevate the outcomes in order to keep them and their peers motivated, while the Explorer is keen to discover the new technology ingrained in innovation.

As you consider the who’s who attending the Rotary Day at the UN, try to identify yourself among the 4 groups of delegates then determine what outcomes you are looking for. Then go to and register before the deadline which is 19th October 2018.