The entry of Aladdin Express into Kenya’s online retail space in August 2017 pushed up competition in a realm that has been increasingly attracting entrepreneurs.
Abdimajid Abdi, the firm’s managing director, says his has been a thrilling journey.
“Things were very tough when I was starting. Getting the first customer to believe in me was not easy as my clients were only willing to pay upon delivery,” Mr Abdi told Digital during an interview in his office at Yala Towers, Nairobi.
Another challenge he faced when starting out was that he did not know how to go about implementing his dream since he had never worked in the online retail business.
However, what kept him going is his clear vision. He also kept on consulting professionals.
Some people discouraged him but he soldiered.
“It was very difficult getting to know the market, what people want and customer’s preference,” said Abdi, an alumni of the Cleveland State University. Today, Aladdin Express has found its footing, offering a wide variety of products including phones, electronics, microwaves and printers. The list of customers has also grown from about 100 when he was starting last year to about 6,500 comprising corporates, entrepreneurs, non-governmental organisation and individuals. The firm has about 30 employees, up from two when it began. Since inception to date, his sales stand at about Sh10 million. He is looking forward to double this to Sh20 million come December. “Aladdin Express offers Kenyans a one-stop shop, with competitive prices,’ he says. “We have to keep on increasing as we grow. For us to be able to do this effectively, we need to continue surprising our customers and giving them the ultimate shopping experience.” He added: “We have to find new innovative ways of delivering our products to clients. Competition is also real in this industry.”
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