A thriving meal-in-box business

Meal kits have been gaining traction globally as the coronavirus pandemic keeps people in their homes. Searches for the term “meal kits” sky-rocketed on Google, from 52 percent in March 2020 to 100 percent in early May. The one-stop solution for making quick meals with pre-portioned ingredients has an added benefit, zero waste.

In Kenya, where local grocery sellers are a norm on every street corner, Mohammed Idris Mapesa, founder of grocery and meal kit delivery service Pot and Apron, discovered a niche approach to keeping the recipes exciting.