Toyota Tsusho is running a show dubbed Baraka Kibao Bonanza to create awareness of its brand and boost sales, at a time of increased competition in the market from subsidised government fertiliser and other local players.
Toyota Tsusho Fertiliser Africa has started a promotion to boost sales of its locally blended NPK fertiliser.
The Japanese conglomerate is running a show dubbed Baraka Kibao Bonanza to create awareness of its brand and boost sales, at a time of increased competition in the market from subsidised government fertiliser and other local players.
The promo that will run for three months — from today to April 22 — will see farmers, agro dealers and agrovets stand a chance to win tractors, motorbikes and a car.
“The main objective of this bonanza is to reward loyal Baraka Fertiliser customers and to encourage farmers to adopt the Baraka range of fertiliser formulations,” said Timothy Chege, managing director of the firm.