Market News

Ride hailing firm Little waives fee in Coast rollout


Little’s chief executive Kamal Budhabatti. FILE PHOTO | NMG

Safaricom-backed taxi hailing app Little has rolled out its services at the Coast with an introductory offer of foregoing its commission in favour of drivers.

Little’s chief executive Kamal Budhabatti said Monday the firm launched the service following numerous requests by users from the region.

“As an introductory offer, for the first three months, we have waived the 15 per cent commission on all trips. This means that we as a company will not collect any commission on the trips as it will all go to the drivers,” he said.

Mr Budhabhatti said their drivers had been trained in customer service.

In March, the taxi-hailing app created in partnership with a local financial technology firm Craft Silicon a mobile-based savings and credit co-operative society (sacco) for its drivers. So far, 1,000 drivers have been enlisted as members in the virtual sacco.

Little was launched last July. It has more than 7,000 drivers on the service and registered over 2,500 corporate rides and over 8,000 customer rides.

The firm charges Sh30 per kilometre and Sh4 per minute with no flat-base charges or price surges during peak hours or heavy traffic jams.