World

Apple launches $999 iPhone X in bid to regain innovation lead

People take photos as a woman tests out a new iPhone X during a media event at Apple's new headquarters in Cupertino, California on September 12, 2017. PHOTO | AFP PHOTO | JOSH EDELSON
People take photos as a woman tests out a new iPhone X during a media event at Apple's new headquarters in Cupertino, California on September 12, 2017. PHOTO | AFP PHOTO | JOSH EDELSON 

Apple Inc on Tuesday rolled out its much-anticipated iPhone X, a glass and stainless steel device with an edge-to-edge display that Chief Executive Tim Cook called “the biggest leap forward since the original iPhone.”

The launch contained few surprises, with leaked details on the phone and other products including an updated Apple Watch proving largely accurate. But the iPhone X’s about Sh102,000 ($999) price still raised eyebrows, and its Nov. 3 ship date prompted questions about possible supply constraints ahead of the holiday season.

Investors and fans have viewed the 10th-anniversary iPhone launch as an opportunity for Apple to refresh a smartphone line-up that had lagged the competition in new features. Last year the company’s revenue declined when many consumers rejected the iPhone 7 as being too similar to the iPhone 6.

The new Apple Watch for the first time will be able to make calls and access the internet without the customer carrying an iPhone -- a major upgrade that one analyst predicted would more than double watch sales.