Study says women are better at crowdfunding

Women around the world are less likely than men to tap the crowd online for money to fund their businesses and projects, but when they do they are likely to be more successful than their male counterparts, according to a new study.

Consultancy firm PwC, together with The Crowdfunding Center, analysed 450,000 crowdfunding campaigns across the globe over the past two years and found that those led by women were 32 per cent more successful at reaching their target than those carried out by men.