Wayne Cook: Shifting global markets, pricing strategy and how the firm is pivoting for more investment, growth

Wayne Cook, the Managing Director of Del Monte Kenya.

Photo credit: Joseph Barasa | Nation Media Group

Wayne Cook has been the managing director of Del Monte Kenya since September 2023, steering one of the country’s largest agricultural exporters at a time global consumer preferences are increasingly moving away from processed foods on health grounds.

He spoke to the Business Daily on the shifting global markets, pricing strategy and how the firm is positioning itself for continued investment and growth in Kenya.

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