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Austrian investors show keen interest in Kenya

Austria’s Deputy Head of Mission Katharina Rauscher.

Red Bull, the world’s most popular energy drink, is undoubtedly Austria’s most known product in Kenya. For motorsport enthusiasts, KTM motorcycles are renowned for their superior off-road capabilities.

Austria is now keen to bolster its presence in the region. The EU member state has established a trade office at its Nairobi embassy to help Austrian investors set up shop in Kenya and the EAC bloc.

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