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BAT projects new nicotine pouches to contribute up to 25pc of revenues
BAT Group says it targets 50 million consumers of its smokeless products by 2030. As of the end of 2025, the firm had 34 million consumers of its smoke-free products, representing 68 percent of the target.
British American Tobacco (BAT) Kenya projects that its newly reintroduced nicotine pouches will contribute up to 25 percent of its total revenues in the medium-term, buoyed by strong sales in the six months ended December 2025.
BAT Kenya Finance Director, Philemon Kipkemboi, said that the resumption of nicotine pouch sales from July 2025 has opened a new revenue stream, which is set to cushion it from the impact of declining cigarette sales as it grapples with a proliferation of cheaper counterfeits in the market.
