DStv’s fortunes in Kenya got a major boost after the firm’s active subscribers grew by 43 percent in the three months ended September this year, despite an increase in the cost of its monthly packages.
The pay television had 270,017 customers in the review period, according to industry data from Communications Authority of Kenya (CA), compared to the 188,824 it had in June this year.
The increase came despite a move by MultiChoice Kenya —the operator of DStv in Kenya— to increase the price of monthly packages by up to Sh700 from August 1 this year, in a bid to boost revenues in the local market.
