Isuzu East Africa and CFAO Mobility Kenya have taken a combined 80.2 percent market share in the country’s new vehicle market, benefitting from substantial shrinkage of their rivals in a segment that has posted an overall sales decline.
Isuzu had grown its market share to 47.5 percent in the 11 months to November 2024, up from 39.1 percent in the whole of 2020 according to Kenya Motor Industry Association (KMIA) data capturing both exports and local sales.
