‘Odd’ bets as big firms turn to unlikely products in hunt for growth

From sand to pads, companies are pursuing unlikely ventures as they seek new growth avenues.

Photo credit: Nation Media Group

On Tuesday, Japanese automaker Honda unveiled an unlikely new frontier in Kenya: sand production.

The company said it will begin producing artificial sand through a new Kenya-based startup, PathAhead, marking a sharp pivot from its traditional automotive business into the construction materials sector.

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