Safaricom eyes revenue lift with Sh1 airtime purchase option

The Sh1 airtime purchase option is seen as a complementary service to reverse call charges Safaricom announced in August 2024.

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Safaricom customers can now buy airtime for as little as Sh1 from their M-Pesa mobile wallets, a significant reduction from the previous minimum of Sh5, as the telco targets to mop up additional revenue from low-budget spenders.

In an update on Monday, Safaricom urged customers to run a test on the newly activated model, setting a tone of greater inclusivity.

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