Airtel customers to earn airtime on mobile money transactions

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Airtel Kenya Chief Executive Officer Ashish Malhotra. PHOTO | LUCY WANJIRU | NMG

Kenya’s second largest telco Airtel has unveiled a campaign that will see customers on its mobile money platform Airtel Money recover their withdrawal fees for use as airtime as part of the firm’s efforts to increase transaction volumes on the service.

The promotion, dubbed ‘Rudishiwa Transaction Fee’, will run for the duration of the Christmas season although Airtel didn’t cite the specific dates.

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