Treasury hits bottom end beer market with tax on Senator keg

A keg joint at Kahawa West, Nairobi. For EABL, removal of tax incentives is likely to stifle Senator which it says is a significant component of its emerging business. PHOTO | FILE

Beer maker East African Breweries Limited (EABL) will no longer enjoy the tax remission on its popular Senator keg following the recent repeal of the law that granted the relief.

The repeal came through the Finance Act 2016, which President Uhuru Kenyatta signed into law last week, effectively removing key tax incentives that the Treasury had offered Senator to promote its consumption in the bottom end of the beer market that had been invaded by traders of lethal brews.

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