For many Kenyans, sports are simply a game—something to pass the time. But for Cynthia Mumbo, sports represent a serious business opportunity, much like any other commercial venture.
After years of honing her skills in sales and marketing with major companies like Yana and East Africa Breweries Limited, Cynthia realized her true passion lay in sports management and business. She set her sights on turning basketball, a sport she deeply loved, into a more professionally run enterprise in Kenya.
