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The illusive holy grail of business: Tiny ignored disruptor can upset the corporate giant’s fortunes

When the perceived value of a product is greater than its price, voila, you have a sale - in both online and digital markets.

Photo credit: Shutterstock

By  David J. Abbott

Columnist

aCatalyst Consulting

What is the illusive holy grail of business success? That long sought after mythological object that has transformative powers. Today’s tasty ‘game changing’ tech, may be tomorrows stale bread.

Normal gullibility or artificial intelligence?

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