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Want lasting success? Think small to grow big
Focus should be on building trust and belonging, not just transaction volumes and profitability. Then, wait to become indispensable to your loyal client niche before expanding.
“You can’t be seen, until you learn to see” -- marketing whiz, Seth Godin.
Is "How can we reach more customers?" the first question to ask? Or, should one start by asking, "Which small group of customers can we understand so well that we become their obvious choice?" Is it true that "No business plan survives first contact with customers?" Are managers best described as: predicably irrational? And, does organisation change often start with just one person?
