“If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask … for once I know the proper question, I could solve the problem in less than five minutes” said Albert Einstein.
Why do we have this infatuation with the right answer? Are smart managers often confused, or hesitant – while the ‘stupid’ always have the right solution? Can knowledge and insight come from the most unexpected places? Are the real masters of the business universe those who can chart the right line of enquiry? What is system 1 and system 2 thinking?