Why rich Kenyans are investing in watches above Sh1 million

Luxury watches in a store. Kenya’s ultra‑wealthy are turning to pre‑owned luxury watches as a discreet, high‑return investment that rivals property.

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Pre‑owned luxury watches are rapidly becoming a serious investment option among Kenya’s ultra‑wealthy.

While real estate remains the traditional safe bet, a growing class of savvy investors is widening its lens, drawn to timepieces that do far more than tell time. These watches are assets that can be worn, admired, and, when the moment is right, sold for a profit. They hold value, appreciate steadily, and carry prestige.

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