The East African Breweries Limited (EABL) will be free to raise the retail price of its low-end beer brand Senator Keg for the first time in eight years, should new regulations published by the Cabinet Secretary for National Treasury John Mbadi take effect.
The new draft regulations allow manufacturers of beer produced from locally grown agricultural products, such as cassava, millet and sorghum, to enjoy excise duty remission. This will enable them to increase the retail price to between Sh120 and Sh150.
