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Ryce woos boda bodas with free accident cover to grow sales

Boda boda operators in Kisii town: the motor dealer says a purchase of a motorbike is rewarded with a free personal accident insurance cover. PHOTO | FILE

Indian motorcycle manufacturer Hero MotoCorp and its Kenyan partner Ryce East Africa have launched free personal accident cover for riders with every motorbike purchase, in incentive marketing designed to increase sales and market share in a rapidly evolving market.

“Bodabodas are increasingly becoming the most favoured and used means of transport in both urban and rural areas in Kenya, while employing tens of thousands and contributing up to Sh400 million to the economy on a daily basis.

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