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Ride-hailing firms bet big on motorbikes
Yego Mobility Limited Founder and CEO Karanvir Singh (left) confers with Corporate Sales Manager Simon Muthama (right) during the launch MeterMoto at their offices on August 18, 2026. The metered motorcycle ride service is designed to bring fair, transparent fares and a more convenient riding experience within the city with over 4000 electric bikes having been on boarded so far. With them is Director Strategy Anita Kagotho.
Photo credit: Francis Nderitu | Nation Media Group
Traffic congestion, demand for affordable transport and the rise of online shopping are turning Kenya's motorcycle taxi business into a great opportunity.
For years, ride-hailing firms built their businesses around cars, offering passengers a convenient option to taxis and public transport. As traffic congestion worsens and consumers demand faster and cheaper ways to move around, boda bodas have become a crucial part of digital mobility.
