How giant social media platforms secretly spy on users for profit

Today, social media is a significant part of Kenyans’ lives, with more than half of the adult population using at least one platform and spending over three hours on a day on it. However, many are oblivious to how the platforms profit from secretly monitoring their moves.

Like most social media users around the globe, Kenyans believe that to use such platforms, they have to divulge only necessary personal information such as phone number, email address, gender, age, physical address, and perhaps a profile photo.