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The changing landscape of social media ads: Are we all struggling to keep up?

Data from Statista shows that the number of social media users worldwide grew by 13.2 percent in 2020, reaching 4.2 billion.

Photo credit: Shutterstock

By  Sally Njogu

Strategy Director

Valorem Consulting Ltd

Since early 2019, social media advertising has undergone a significant transformation. Ad costs have steadily risen and reach metrics have soared.

Even seasoned marketers find themselves grappling with this rapid evolution.

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