Kenyans are buying more digital content than peers in many big economies around the world, despite the recent introduction of taxes on such products, highlighting the growing digital consumption in the country.
An estimated 76.5 percent of internet users in Kenya over the age of 16 now pay for a digital content every month, the fourth highest proportion in the world, behind only Norway, Mexico and Sweden, a survey by London-based consumer research firm GWI shows.
