American tech giant Meta’s platforms, Facebook and Instagram, account for 79 percent of digital advertising spend by Kenyan companies, highlighting dominance in a fast-growing industry that hundreds of local firms are also attempting to crack.
In the three months to September 2025, Facebook earned Sh6.1 billion from digital ads placed by Kenyan firms, accounting for 52 percent of the total spend, while its sister platform Instagram took Sh3.2 billion, or 27 percent, according to the Communications Authority of Kenya.
