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Kenyan YouTubers eye millions after incubation
Alex Okosi, Managing Director of Emerging Markets for YouTube in Europe, Middle East and Africa(EMEA) addresses journalists on June 14, 2023, during the YouTube Black Voices Creator Celebration at Trade Mark Hotel, Nairobi. PHOTO | BILLY OGADA | NMG
For years, Sebastian Nginda had been making just enough money to keep his YouTube channel running. It bothered him that perhaps he didn't have the Midas touch that has turned other content creators into millionaires.
However, after recently going through an incubation programme that opened his eyes to the ways of unlocking greater value on the platform, he believes his fortunes will soon change.
