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New AI analysis tools to predict customer behaviour, stall exits
The AI-enabled tool also analyses customers’ communication with the company to determine their sentiment, which can be used to predict their satisfaction with the business’ services.
Technology firms have deployed new AI-backed analysis tools to aid track customer behaviour and help retain them through deliberate product and service strategies that meet their preferences.
Finnish telecommunications and tech firm Nokia last week stepped up forays into the Kenyan market with its recently launched Ava Fixed Network Insights, an artificial intelligence-powered tool, that helps telcos predict which customers are highly likely to leave their network due to dissatisfaction, in Kenya.
