We are hopelessly hooked to the microdoses of dopamine that online platforms serve us daily. The titillating buzz of a notification that serves as affirmation for many that something they shared has resonated with another, known or stranger; a view, a like, or other emoji being the social currency.
Despite glaring research that shows how these platforms collect and mine our data, we seem resigned to the fact that we are the product, feeding the commercial frenzy for eyeballs to great profit for these platforms that have us enamored, mediating, and selling our attention to the highest bidder.