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Gambling advert spend drops by 89pc on tighter rules
Some 226 licensed betting firms were operating in the financial year ended June 2025, more than double the number that was in the market three years ago, underscoring the gambling appeal of the Kenyan market.
The expenditure on advertising within the betting and gaming sector dropped by a sharp 89 percent in the quarter to September 2025, hit by stricter regulations from the Betting Control and Licensing Board (BCLB) earlier in June, aimed at promoting responsible gambling and protecting minors.
Fresh data from the Communications Authority of Kenya (CA) show that the total sector advertising fell to Sh131 million, down from Sh1.2 billion recorded in the preceding quarter. Television and radio received Sh80 million and Sh51 million, respectively.
