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Kenya’s tourists are mostly men travelling alone, data shows
For Kenyan men traveling abroad, business and professional work are the primary reasons, accounting for 35.2 percent of male trips in December 2024 and 38.8 percent in June 2025.
When people think of tourists coming into Kenya, the mental picture is usually a family in a safari van or a couple walking down a coastal beach. But data from the Kenya National Bureau of Statistics paints a completely different picture.
According to the 2025 Inbound and Outbound Tourism Expenditure Survey Report, the most common international visitor landing in Kenya is a professional travelling entirely by himself, part of a demographic with an overall mean age of 39.
