Kenyan outwits US firm in trademark row

Mr Muchemi has proved that he had a valid legal and valid claim to the trademark ‘Vitale V”. FILE PHOTO | SHUTTERSTOCK

James Muchemi Kihara has been in the business of selling and distributing cosmetic products in Kenya for more than three decades.

The businessman was in the early 2000s distributing Dark & Lovely products and in the process, established and created a good reputation and gained knowledge in the beauty, cosmetics and soap industries in Kenya and abroad.

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