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State bans celebrities from betting ads, sets Sh20m fine
In 2025, the defunct Betting Control and Licensing Board (BCLB) had flagged more than 58 betting companies for illegally operating within Kenya’s internet domain.
Betting firms will be barred from using influential personalities and past winners of large prize money, or face fines of up to Sh20 million, under proposed changes aimed at curbing the gambling craze.
They will also be banned from depicting betting as a source of income or associating gambling with success, according to the Gambling Control (Advertising) Regulations, 2026. The rules seek to rein in advertisements that lure Kenyans into betting with the promise of quick money or financial gain.
