The number of Kenyan content creators earning seven-figure monthly paycheques directly from YouTube has jumped 60 percent since 2022, according to Alex Okosi, the managing director for Africa at Google and YouTube Emerging Markets.
The surge has been greatly fuelled by a habit where Kenyans are watching Kenyan content, with the country ranking as Africa’s leading consumer of its own homegrown content on YouTube. This, in turn, has been translating into revenue for the creators.
