Milkah Ndungu, a content creator, has learned to see the patterns. From her home in Karatina, Nyeri County, she has mapped an amiable digital income, which most times has dry spells and the sweet relief of a consistent retainer.
“The digital ecosystem can be very unpredictable,” she says. But despite all, she has built a business that now supports her family and attracts clients not only in Nyeri but also across Kenya, Tanzania, the US, and China. This she does through a simple Android phone, a laptop she bought on loan, Wi-Fi and a light.