Self-motivation: Why rewards, goal clarity and social feedback matter

Research gives businesspersons a straightforward guidebook for traversing motivational traps.

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Otieno, a Kisumu-based operations analyst, began Monday morning with a stack of reports to get through before the end of day but instead caught himself repeatedly on social media each time that he tried to open his spreadsheet. He kept waiting for inspiration to strike of its own accord.

Hours and hours passed as deadlines loomed closer and closer, slowly and then more rapidly anxiety started to suffocate his enthusiasm.

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Note: The results are not exact but very close to the actual.