German shoemaker, Josef Seibel eyes Kenyan middle class with first store

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Josef Seibel, one of Europe’s oldest shoemakers, has opened its first concept store in Nairobi. FILE PHOTO | POOL

Josef Seibel, one of Europe’s oldest shoemakers, has opened its first concept store in Nairobi to tap into the growing middle class, with eyes on other African markets in the long term.

For 137 years, the family-owned German company that is located in Hauenstein has manufactured and sold shoes in northern Europe and America.

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