In Kenya today, therapy doesn’t always start on a couch, it starts on a scroll. Young people, often hesitant to walk into a therapist’s office, are finding mental health support on their phones — through TikTok clips, Instagram reels, and late-night DMs.
What was once a private, clinical process is now evolving into a digital conversation, and Kenyan therapists like Jared Omache, Michael Onyaga, and Maryanne Waruguru are leading the charge, trading white coats for ring lights to meet a generation where they already are: online.
