Everybody remembers their first time. Most importantly, everybody remembers their initial thought after. The first time you saw one of the large billboards of a green taxi with the legs of a horse instead of wheels you must have thought, wait, what? Another thought: why would someone name a taxi-hailing company Faras? Perhaps it’s an allegory, a metaphor, or a visual riddle.
Allan Maimbu, Faras’s General Manager, is happy to explain the wisdom behind equine imagery and their marketing move. “Before us [Faras], cab hailing companies did not advertise,” he says. “We simply decided we would not fetch water at the beautiful girl’s wedding.”
