Good governance can win Africa pie of sports boom

The boom in the global sports industry has stayed on for years now, pushing its worth to between $600-700 million a year. But even with such potential, Africa is yet to tap opportunities in the sports industry.

The closest that Africa has come to hosting a major global sports event was in 2010 when South Africa hosted the FIFA World Cup. This tournament brought the continent to the attention of the world but more importantly, Africa delivered on its promise. The economic impact, debatable as has been for every mega sporting event, was showcased through the successes of the tournament.