Deepesh Jha: ‘Selfishness is very misunderstood’

The Partnership's Chief Creative Officer, Deepesh Jha, poses for a picture after the interview at his office in Westlands on October 29, 2024.

Photo credit: Francis Nderitu | Nation Media Group

When you listen to Deepesh Jha talk, it quickly becomes apparent that he is like an ageing rock star—eager to relive the glory days. The co-founder of The Partnership, he is an advertiser’s advertiser: writing is how he sees the world; words are how he hopes the world sees him.

If the years have taught him something—he recently just turned 50—is to focus on what matters.

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