Yussuf Didow: CEO who grew up in a family of 24 children and how he stood out

Transnep Insurance Brokers CEO Yussuf Didow. 

Photo credit: Francis Nderitu | Nation Media Group

24. This is how many children Yussuf Didow’s father had. The tall poppy of the family, Yussuf had to grow, both in stature and in life, just to stand out. “My father was busy, but he was available, and in the little moments, he gave us his all.” 

Because his father was a busy man, something inside Yussuf told him he too would have an exacting schedule as a man of substance. But he has put in the work with his own four children: walking here and there, swimming now and then, and hugging them always.

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