Turning ideas into impact: Clarity, not endless brainstorming, will help managers in East Africa

While productivity follows motivation, it grows exponentially when staff are also granted autonomy as a sign of management’s trust.

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Ngugi heads up a small product team in Upper Hill, Nairobi, and has come to value brainstorming for the teams he leads.

He books two hours with calendar invites for his team and fills whiteboards during the sessions with idealistic words such as “maximise,” “innovate,” “create value.”

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Note: The results are not exact but very close to the actual.