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How social media affects perception of businesses

BDalgorithm

The digital age mandates digital savviness, with staying abreast of changes in social media algorithms forming a crucial aspect of this requirement. FILE PHOTO | SHUTTERSTOCK

By  Scott Bellows

Navigating the tumultuous waters of social media often resembles a trek through a labyrinth, fraught with uncertainty.

New research uncovers a new layer to this puzzle involving Twitter’s recommendation algorithm.

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