Personal branding: The right way to show off in digital space

In an era of personal branding, where jobseekers or employees blow their own trumpet, what are the rules? Has personal branding become a must-do, especially for the very talented still winking in the dark?

When an employer is seeking to promote or hire, how one portrays themselves in the organisation or on social media is increasingly becoming a consideration.

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Note: The results are not exact but very close to the actual.