While Kenya thrives as the hotbed for entrepreneurship in East Africa, still many complications flood the business start-up phase. As an entrepreneur, you know that defining your market stands as one of the most critical steps in building a successful venture.
If you get it right, then you'll be poised for growth and innovation. However, if you get it wrong, then you could be staring down the barrel of failure that will haunt your business for years to come.
