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New M-Pesa trading app takes 55pc of share orders
President William Ruto (centre) rings the bell during the launch of the Safaricom's Ziidi Trader at the Nairobi Securities Exchange (NSE) on February 2, 2026.
More than half of share orders at the Nairobi bourse on Monday were transacted through the new M-Pesa platform, underlining the power of the mobile money service in bring retail investors to the market.
Safaricom data shows that 7,962 of 14,300 orders for sale and purchase of stocks were directly processed from M-Pesa, marking the first time investors were transacting in shares without going through stockbrokers.
