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Gambling advert spend rebounds by 43pc, impact of tighter rules lingers
Gamblers at a betting office in Nairobi. Communications Authority of Kenya shows television continued to dominate betting advertisements, accounting for Sh137 million of the total spend.
The spending on advertising within the betting and gaming sector rose by 42.7 percent to Sh187million in the three months ended December 2025, marking a recovery for the industry, which is still reeling from the shocks of stricter rules by the Betting Control and Licensing Board (BCLB).
